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 E-Commerce Packaging Fundamental Practices

With the e-commerce industry growing even further in 2021 and beyond, it seems like online selling has become more effective than ever. Many sellers, however, forget the necessity to use additional packaging materials aside from the primary packaging supplies. It often results in a brown, plain package that doesn’t seem to strive for impressing the customer.

Since the overall number of online orders has increased due to an amplified ordering frequency and more online customers jumping in, it has become necessary for online brands to pay attention to standing out from the competition.

In this article, we will discuss the fundamentals of e-commerce packaging to help online sellers optimize their product packaging according to the need of the hour.

The difference between e-commerce packaging and brick-and-mortar packaging

You may wonder why the same packaging design, which works well for brick-and-mortar stores, doesn’t do the same for e-commerce sellers. The fact of the matter is that physical stores use stylish storefronts and other aesthetics to improve user experience. E-commerce, on the other hand, has to rely on the packaging alone as a touchpoint. That is why e-commerce product packaging has got to be better to help a business increase its sales.

With this limited opportunity, you have to make sure that you are making the most of what you have got. An impressive product packaging design will turn out to be your ultimate brand promoter in this regard.

Creating an impressive packaging design for your e-commerce product

Quality packaging is a fundamental requirement to take care of when it comes to satisfying your customers. For this purpose, you will have to pay attention to the shape, texture, and overall design of your product packaging. There are fundamentally two elements that play a key role in great product packaging.

Branded design

Using well-thought bold colors and adding patterns according to the time of the year can help you convert your product packaging from being ‘not bad’ to impressive.

An attractive packaging design featuring your brand labels can help you persuade influencers into speaking about your product, which can turn out to be an effective way of brand promotion. We live in an era where videos, images, and other types of visuals are valued more than plain text. With the help of powerful designs and patterns, you can make your brand look more trustable.

Quality materials

Sight cannot singlehandedly win you the trust of influencers and customers. They will want to touch the packaging to feel it. It means that using high-quality packaging materials is your best bet to make your customers think of your brand and products as trustworthy.

Another purpose that packaging materials are up for is the development of the unboxing experience. An unboxing experience is a combination of design and quality of packaging materials being used. Each of these materials forms a packaging layer, which can have a branded message to keep your customers engaged with your brand throughout the packaging process.

Another benefit of using quality material is that it helps you avoid product damages during shipping. Your customers receive the product in an undamaged condition, which builds up the trust for your brand.